The Innovation Cup

The DrivingSales Innovation Cup is an annual dealer-driven contest that aims to uncover the auto industry’s “Most Innovative Solution.” Any solution provider can apply, but only five are chosen to compete head-to-head and live onstage.

DrivingSales Innovation Cup TrophiesThe contest is held each October during a general session of the DrivingSales Executive Summit. The automotive vendor finalist are invited onstage to present their solution/product in front of the entire conference attendance. A panel of Dealers assesses each solution and then determines the winner of the Innovation Cup Award for “The Most Innovative Solution of the Year.”

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