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drivingsales mediaThe Innovation Cup is a fun, interactive contest that invites vendors to compete for dealers’ attention. With an on-stage panel of judges, this live event could be compared to American Idol, Britain’s Got Talent or even the TechCrunch Disrupt Cup. Vendors go head-to-head and, in the process, dealers get inspired to succeed.

Before anyone arrives at the DrivingSales Executive Summit, the judges have selected the six most innovative solutions from the applicants. Those finalists face off on stage while hundreds of dealerships watch. After the brief but stiff competition, someone is crowned “The Most Innovative Solution of the Year” and takes home the Innovation Cup.

Here you will find photos and videos from our 2010 DrivingSales Executive Summit and DrivingSales Innovation Cup, held at the Encore-Wynn Hotel in Las Vegas from October 18-20th. You can also find news about the 2011 Innovation Cup competition.