Cobalt Digital Advertising Package – Finalist

Cobalt - Innovation Cup

The Cobalt Digital Advertising Package was named finalist for the Most Innovative Dealership Solution of 2010 at the DrivingSales Innovation Cup Awards. It was selected by a panel of dealers from a competitive field of dealer-nominated solutions.

Cobalt is North America’s leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides automotive marketing services to nearly half of the dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt’s digital marketing services are endorsed by two-thirds of the world’s major automotive manufacturers.

For over 15 years, Cobalt’s exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. With a comprehensive set of digital marketing solutions including rich-media display ads and search, plus a superior service organization that works in tandem with the technology, the company continues to excel at that endeavor.

“We are honored that dealers have recognized the value created by Cobalt’s innovative and unique approach to aligning online dealer advertising with OEM campaigns,” said Chris Reed, CMO of ADP Digital Marketing solutions. “The Cobalt Digital Advertising Package stands alone in its effectiveness in coordinating the full spectrum of digital media on behalf of a dealer to channel consumers responding to billions in brand advertising directly to their store.”

Cobalt provides a comprehensive, fully integrated suite of applications that give dealers the means to accelerate at digital marketing – driving better in-market visibility, leads and sales. In addition to leading-edge technology, Cobalt has assembled a world-class service organization to provide personalized dealer assistance.

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